DAMAC Properties Launches New Serviced Hotel Apartment Operator on the eve of Arabian Travel Market;
More than 3,800 NAIA by DAMAC keys under Development Offering Urban, Connected Living in the Heart of the City
DAMAC Properties, one of Dubai’s largest luxury real estate developers, has announced the launch of NAIA by DAMAC – its latest hotel management services company – which will cater to guests in more than 2,200 Hotel Apartment units across the city by the end of 2014.
DAMAC Properties is a pioneer in the serviced hospitality industry in the Middle East, with NAIA by DAMAC set to manage projects including NAIA Downtown Jebel Ali, which will begin operations this month. Other projects which will come online include NAIA Downtown AKOYA, NAIA Miracle Garden, NAIA Dubai World Central, NAIA Jumeirah Village, NAIA Business Bay, and NAIA Al Maktoum Airport Street. The brand will present spacious and convenient units, connected to the urban space of the emirate.
The unveiling of NAIA by DAMAC comes off the back of the successful launch of DAMAC Maison Hotels and Hotel Apartments – the company’s other luxury serviced hotel apartment operator, which already serves DAMAC Maison – Dubai Mall Street and will ultimately manage almost 6,500 units across the region.
Each NAIA by DAMAC unit comes complete with a fully-fitted kitchen and maid services, with access to a restaurant, kids club and swimming pool.
“NAIA by DAMAC serviced hotel apartments offer the best starting point to discover and enjoy the city,” said Niall McLoughlin, Senior Vice President, DAMAC Properties. “Complete with high-quality hotel standard services, NAIA by DAMAC projects provides the convenience and connectivity needed to fully explore your city.”
Full details of the service offering will be showcased during the Arabian Travel Market, which starts tomorrow at Dubai World Trade Centre. DAMAC Properties will be exhibiting at stand HC5560 in the Sheikh Saeed Arena.
The latest HotStats figures for Dubai, show that throughout March 2014, Dubai hotels were running at an average of 88.4% occupancy, with an average room rate just under AED 1,500 per night. The report added that: ‘The Dubai hotel market continues to grow at an impressive rate, with average rates in the first quarter of 2014 increasing 5.6% to US$ 389.99.’ Read the rest of this entry »